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Return to shopAbout us
Meet Our Founders - The Father-Son Duo
Founder’s Legacy – Subbarao Nayani
Subbarao Nayani, the founder of Kritagna, is not just a craftsman — he is an artistic visionary who transformed framing into a timeless expression of devotion, heritage, and design.
His journey began in 1990, at a time when framing was seen merely as a utility. But for Subbarao, it was never just about enclosing a picture — it was about elevating emotions, preserving stories, and creating a sense of sacred presence within a space.
With over three decades of relentless dedication, he has mastered the art of custom framing and mount work, building each piece with unmatched precision and soul. What sets him apart is his obsession with intricate detailing, proportion, and finish — every frame is not just made, but crafted with intention.
From humble beginnings to becoming one of India’s most respected names in custom framing, his journey is defined by:
Uncompromising quality standards
Deep understanding of aesthetics and tradition
A craftsman’s patience combined with an artist’s vision
His work doesn’t just frame art — it enhances its aura, making every piece a centerpiece of admiration and reverence.
Today, Kritagna stands as a reflection of his legacy — where traditional craftsmanship meets premium design, and where every creation carries forward his philosophy:
“A frame is not a boundary — it is a bridge between art and emotion.”
Subbarao Nayani continues to inspire the brand with his passion, ensuring that every Kritagna creation embodies elegance, authenticity, and timeless beauty
Carrying the Legacy Forward – Sasank Nayani
Taking forward this remarkable legacy, his son Sasank Nayani founded Kritagna with a vision to elevate and expand what was built over decades.
Carrying forward a legacy built over three decades, Kritagna finds its next voice in Sasank Nayani — a new-age thinker rooted deeply in tradition, yet driven by a relentless pursuit of innovation.
An MBA graduate specializing in Sales and Marketing, Sasank brings with him over 7 years of corporate experience across diverse roles in customer experience, strategy, and business growth. But beyond qualifications and roles, what truly defines him is his mindset — a constant inquiry of “Why?”, followed by an even more powerful belief: “Why not?”
Where tradition meets questioning, evolution begins.
Sasank is not just continuing a legacy — he is reimagining it.
With a sharp strategic lens and a deeply creative approach, he is shaping Kritagna into more than a brand. Under his vision, it becomes:
A one-stop destination for spiritual and devotional gifting
A space where art, culture, and design converge
A brand that blends heritage craftsmanship with contemporary aesthetics
His strength lies in connecting dots — understanding consumer behavior, building meaningful experiences, and transforming traditional products into emotionally resonant, premium offerings.
If Subbarao Nayani built the foundation with his hands,
Sasank Nayani is expanding it with his vision.
He represents the bridge between craftsmanship and consciousness, between legacy and scale, between art and strategy.
At Kritagna, every new idea, every new design, and every new experience carries his signature thought:
“Respect the past. Question the present. Create the future.”
With this philosophy, Sasank Nayani is not just taking the legacy forward —
he is elevating it into a movement of design, devotion, and meaning.
Our Story
Kritagna was born from a deep love for timeless artistry, meaningful spaces, and India’s rich heritage of craftsmanship. What began as years of creating and supplying handcrafted decor pieces across India slowly transformed into a vision of building a brand that celebrates elegance, culture, and emotion under one identity.
With over 35 years of craftsmanship and expertise behind our creations, Kritagna was founded to bring statement decor pieces, heirloom gifts, and aesthetic accents directly to modern homes that value authenticity and beauty.
Every piece at Kritagna is thoughtfully curated and handcrafted to blend tradition with contemporary aesthetics. From divine idols and premium wall décor to luxurious gifting collections, our creations are designed to transform ordinary spaces into soulful experiences.
At Kritagna, we don’t just create decor. We create emotions, memories, conversations, and timeless impressions.
Our Promise
At Kritagna, every creation is made with intention, precision, and passion.
We promise:
– Premium craftsmanship with attention to every detail.
– Unique and thoughtfully designed statement pieces.
– Timeless aesthetics that never go out of style.
– Durable quality crafted to last for years.
– Honest pricing directly from creators and craftsmen.
– A customer experience built on trust, care, and satisfaction.
Every Kritagna creation carries a story, an emotion, and a touch of artistry that makes your space truly unforgettable.
Our Vision
To become India’s most loved lifestyle and decor brand by creating timeless handcrafted pieces that elevate every space with elegance, meaning, and artistic excellence.
We envision Kritagna as a brand that brings together heritage craftsmanship, modern aesthetics, and emotional storytelling – making every home feel more personal, luxurious, and soulful.
Our Mission
– To preserve and celebrate Indian craftsmanship through premium handcrafted creations.
– To design statement décor pieces that inspire beauty, positivity, and individuality.
– To make luxury décor accessible with factory-direct value and exceptional quality.
– To create unforgettable gifting experiences for every occasion.
– To continuously innovate with unique designs, multi-shaped frames, artistic concepts, and timeless aesthetics.